General information

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Population

101.7M

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Online population

78.4M

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Currency

VND


Market overview


Population - 101.7M

At the start of 2025, 40.5 percent of Vietnam’s population lived in urban centres, whereas 59.5 percent lived in rural areas

Internet penetration - 78.8%

There were 79.8M internet users in Vietnam at the start of 2025.


FinTech Outlook: Trends, Insight & Technology


Vietnam’s fintech sector has exploded over the past decade, evolving from a niche curiosity into one of Southeast Asia’s fastest-growing digital economies. Vietnam is currently home to over 200 FinTech startups, offering a diverse array of services such as digital payments, alternative finance, wealth management, and blockchain technology.

A young, mobile-first population, coupled with widespread smartphone adoption, has fueled the adoption of mobile wallets, digital payments, lending platforms, and emerging wealthtech and insurtech solutions.

The government has been a powerful accelerator, setting ambitious goals such as ensuring 80% of adults have a bank account by 2025 and promoting mobile money to bring cashless transactions to rural and underserved populations.

Local super apps like MoMo, ZaloPay, and ShopeePay are embedding payments, lending, and wealth services into everyday platforms, while innovation in embedded finance and AI-driven credit scoring is reshaping access and convenience for individuals and SMEs.

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🚀 Vietnam’s Banking Sandbox: A Game Changer for Fintech Innovation

Starting July 1, 2025, Vietnam's Decree No. 94/2025/ND-CP introduces a regulatory sandbox in the banking sector, offering a controlled environment for testing fintech innovations. This initiative focuses on three key areas: credit scoring, data sharing via open APIs, and peer-to-peer lending. Eligible participants—including credit institutions, foreign bank branches, and fintech companies—can pilot their solutions within Vietnam's borders for up to two years, with possible extensions. The sandbox aims to foster innovation while ensuring consumer protection and financial stability.

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Banks


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