General Information

Population

87.6M

Online population

77.3M

Currency

TRY

Market overview

Population - 87.6M

At the start of 2025, 78.1% of Turkey’s population lived in urban centres, while 21.9% lived in rural areas.

Internet penetration - 88.3%

There were 77.3 millions internet users in Turkey in January 2025.

FinTech Outlook: Trends, Insight & Technology

In 2025, Turkey’s fintech ecosystem has reached a new phase of maturity, characterized by rapid scaling, regulatory clarity, and diversification across verticals.

• With over 710 active fintech companies, the country has become a regional leader, particularly in payments, embedded finance, and digital infrastructure.
• Fintech investments nearly quadrupled in 2024 to $194 million, driven by both local capital and increased cross-border interest.
• On March 28, 2025, Turkey's Central Bank introduced amendments to the Regulation on Payment Services and Electronic Money Issuance, alongside updates to the Communiqué on Information Systems of Payment and Electronic Money Institutions. These changes aim to enhance the digitalization of financial services, improve the efficiency and security of open banking infrastructure, and maintain fair competition.
• Consumer adoption continues to rise—card payments alone surpassed **₺130 billion during Ramadan and Eid in 2025**, reflecting how digital financial tools are now woven into everyday transactions.

Moreover, leveraging the country’s strategic geographic and economic position—bridging Europe, the Middle East, and Central Asia— Turkey’s fintechs are building infrastructure-level platforms (e.g., payment rails, core banking APIs, compliance layers) that support multi-market operability to serve both local and neighboring markets increasingly positioning themselves as cross-border enablers.

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Turkey saw its first major Series A core‑banking play, Fimple, raise $12 million, while payments unicorn Sipay secured an impressive $78 million Series B at a $877 million valuation, showing domestic fintechs are scaling and attracting global investors.

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