General Information

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Population

57M

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Online population

17.8M

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Currency


Market overview


Population - 57M

In terms of population size, Kenya takes the 26th place in the world. Kenya's largest ethnic group is the Kikuyu.

Internet penetration - [32.7%](https://datareportal.com/reports/digital-2023-kenya#:~:text=Internet use in Kenya in,at the start of 2023.)

There were 17.8M%20between%202022%20and%202023.) internet users in Kenya in January 2023.


FinTech Outlook: Trends, Insight & Technology


Kenya’s capital and largest city, Nairobi, is even dubbed ‘Silicon Savannah’ due to its strong tech ecosystem, acting as a regional hub.

With over 354 FinTech companies across numerous sectors, Kenya’s FinTech landscape is a force to be reckoned with, which is also Africa’s largest and most established FinTech ecosystems. The country left the whole region behind when in just the first 3 months of 2022 it garnered a record high VC funding of $482M.

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Banks


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<aside> 💡 Equity Bank Group is currently the biggest bank operating in Kenya. The institution registered an asset value of approximately $10B. With assets worth more than $9B, KCB bank ranks at the second place.

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Digital banks