General Information

Population

123M

102M

JPY

Market overview

Population - 123M ****Japan was home to 92M social media users in January 2023, equating to 74.4% of the total population.

Internet penetration - 82.9%

There were 102.5M internet users in Japan in January 2023.

FinTech Outlook: Trends, Insight & Technology

Japan is one of the leading markets within the FinTech industry, with a large number of FinTechs operating within the space. Some of the key subsectors where FinTech is thriving in Japan are payments, digital banking, and InsurTech.

In the last few years, the Japanese FinTech market has witnessed significant developments. Among the top start-up hubs in Japan, **Tokyo is the main** start-up hub. There are 518 FinTech startups in Japan.

Banks

<aside> 💡 There [are approximately](https://www.advratings.com/asia-pacific/top-banks-in-japan#:~:text=The Japanese banking system is,Group and Mizuho Financial Group.) 195 banks operating in Japan including 54 foreign financial institutions. The big three banks in Japan are Mitsubishi UFJ Financial Group, SMBC Group and Mizuho Financial Group.

</aside>

Digital banks

<aside> 📎 List of Japanese Neobanks: Kyash Sumishin Jibun Sony Bank Minna Bank JAL PayPay

</aside>