General information

Population

3.8M

Online population

3.1M

Currency

GEL

Market overview

Population - 3.8M

Georgia population is equivalent to 0.046% of the total world population. 61.97% of the population is urban.

Internet penetration - 3.1M

There were 3.12 million individuals using the internet in Georgia at the start of 2025, when online penetration stood at 81.9 percent.

FinTech Outlook: Trends, Insight & Technology

The fintech payments market in Georgia is on the rise, growing from just under $1 billion in 2022 to $1.18 billion in 2023. By 2027, analysts expect the figure to nearly double to $2.2 billion. Key segments of the fintech payments market include MPOS, valued at $332.7 million last year, and digital commerce, which stood at $825.4 million. Analysts predict MPOS will nearly double to $636.6 million by 2027.

• The fintech ecosystem in Georgia is still growing but vibrant. Tbilisi is the main hub: fintech is the leading industry among local startups there, making up ~24 % of all startups in Tbilisi.
• According to fintech directories, CityPay.io is a notable startup providing crypto payments infrastructure and borderless payment APIs.
• Keepz is another rising fintech: it offers QR-based payment solutions, supports open banking, and has begun enabling tax payments via digital assets in Georgia.
• Other fintechs in Georgia focus on digital payments, lending (alternative credit scoring), personal finance tools, and embedded fintech.
• The Fintech Association of Georgia lists ~260 fintech companies operating in Georgia in recent ecosystem maps.
• Larger traditional financial institutions are also adapting. For example, TBC Bank (one of Georgia’s largest) has a digital payments arm, TBC Pay, handling both online and offline payments (utilities, fines, etc.) and many self-service payment terminals across the country.

<aside> 📌 In 2025 National Bank of Georgia published the Fintech Development Strategy, outlining its vision and strategy: it positions Georgia’s fintech ambition with a regional / cross-border perspective, seeking to make Georgia a fintech hub for the “Middle Corridor” (i.e. linking Central Asia, Caucasus, and Europe) and boosting trade / financial connectivity.

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