General Information

Population

213M

Online Population

183M

Currency

BRL

Market overview

Population - 213M

In January 2025**, 88.1 %** of Brazil’s population lived in urban centres, whereas 11.9 % lived in rural areas.

Internet penetration- 86,2%

There were **183M internet users** in Brazil in January 2025. Brazil’s internet penetration rate stood at 86.2%.

FinTech Outlook: Trends, Insight & Technology

Brazil is Latin America’s fintech powerhouse, hosting around 1,700 fintechs, roughly 59% of the region’s total. The ecosystem is diverse, not dominated by a single player: Pix is the backbone of digital payments, but hundreds of other fintechs operate in parallel. Key sectors include:

• Digital Credit & Lending: Consumer and SME loans are booming, with fintechs using data and AI to assess risk and extend credit to previously underserved populations.
• Digital Wallets & Payments: Fintechs like Nubank, PicPay, Mercado Pago, and PagSeguro leverage Pix and other rails to provide instant, low-cost payments and mobile wallets.
• Neobanks: Fully digital banks are scaling fast, providing banking services to millions who were previously unbanked or underbanked.
• AI & Data-Driven Services: Around two-thirds of fintechs now use AI for credit scoring, fraud detection, customer service automation, and personalized financial advice.
• Open Finance: Many fintechs integrate with Open Banking / Open Finance APIs, creating interoperable services for investments, loans, and payments.

The main trend is combining financial inclusion with advanced technology: fintechs are not just for tech-savvy urban users, but also bring banking, credit, and payments to low-income or rural populations. Emerging areas include B2B fintech services, embedded finance, and expansion of Pix features (recurring payments, installment payments).

One of the key areas of growth in the Brazilian FinTech market is mobile payments. With the widespread adoption of smartphones and mobile banking apps, mobile payments have become increasingly popular among Brazilians, especially those who are unbanked or underbanked. As a result, many FinTech startups in Brazil are focusing on developing mobile payment solutions that are user-friendly and accessible.

Banks