General information

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Population

9.1M

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Online population

8.5M

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Currency

EUR


Market overview


Population - 9.1M

At the start of 2024, 59.7% of Austria’s population lived in urban centres, while 40.3% lived in rural areas.

Internet penetration - 95.7%

There were 8.5M internet users in Austria at the start of 2024


FinTech Outlook: Trends, Insight & Technology


The FinTech landscape lists a total of 150 FinTech companies in Austria. About 80% of these FinTech companies are based in Vienna, making the Austrian capital a central hotspot for FinTech innovations.

In Austria, FinTech is emerging as a dynamic force within the country’s economic landscape. The FinTech Technology Report by the Vienna Business Agency, sheds light on key drivers shaping the sector’s growth. It highlights Vienna’s prominent IT sector, buoyed by robust infrastructure and a skilled workforce, alongside the city’s commitment to innovation and research, which serve as primary drivers of fintech advancement. Noteworthy players include:

Blockpit

Specializing in crypto tax reporting, Blockpit has positioned itself as a leader in compliance solutions for the crypto market. With over one million tax reports generated, it recently expanded into the UK market by acquiring competitor Accointing, furthering its goal of simplifying crypto compliance for individuals and businesses.

Wikifolio

A social trading platform based in Vienna, Wikifolio allows users to follow and invest in expert trading strategies. This model has garnered attention across Europe, particularly with its partnerships with major brokers and exchanges, supporting a broader investment audience.

Morpher

Operating in the DeFi space, Morpher enables round-the-clock trading across various assets, including stocks, commodities, and cryptocurrencies, using blockchain technology. With zero fees and infinite liquidity, it aims to make global trading accessible and flexible for all.


Banks


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As of 2024, Austria has approximately 431 active banks. This number includes a mix of various types of financial institutions, such as cooperative banks, private banks, and branches of foreign banks.

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Erste Group Bank is the largest bank in Austria, as well as one of the largest financial service providers in Central and Eastern Europe, having more than 16M customers across 7 countries: Austria, Croatia, Czech Republic, Hungary, Romania, Slovakia and Serbia.

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