Population
45M
Online population
39M
Currency
ARS
Population - 45.6M
At the start of 2023, 92.4% of Argentina’s population lived in urban centres, while 7.6% lived in rural areas.
Internet penetration - 87%
There were 39.7M internet users in Argentina in January 2023.
In 2022, Argentina experienced exponential growth in the FinTech industry, with approximately 500 FinTechs now operating in the country.
Argentina is home to the largest eCommerce and FinTech company in Latin America - Mercado Libre, putting it on the map for eCommerce. Argentina has 75% smartphone penetration. However, a fragile currency, and constant macroeconomic problems, not to mention rampant and endemic inflation, are some of the difficulties that explain why the third-largest economy in the region still has 40% of its population excluded from digital financial services.
<aside> 💡 FinTechs transforming the financial sector in Argentina:
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According to Ignacio Plaza, president of Cámara Argentina de FinTech (Argentine Chamber of FinTech), there are now over 30M virtual accounts in the country, representing more than half of Argentina’s population. About half of the money transacted domestically involve virtual accounts.
